“I think it’s mandatory for any human being to fail. If you go through life and a journey that is so smooth, what will you have to teach other people?”
“Most visionaries and entrepreneurs need to have structure, and need to surround themselves with structure. I could have never done any of this if it was only me.”
“Success is what you can put out there that is beneficial to your community.”
A Game-Changing Idea
If you were tasked with creating something that would revolutionize the solar industry, what would you do?
If, like Scott and myself, you have no idea where to start with this question, our guest today is the perfect person to help out: Lennie Moreno!
A Man With A Plan
Lennie Moreno is the founder and CEO of Sofdesk, a company behind industry-disrupting (in the good way) software in the solar panel and roofing industries. He is also the founder of the Clean Out Your Closet initiative, a public speaker, and a Hip-Hop artist.
Today’s episode was recorded at the Sofdesk HQ. Lennie welcomed us warmly into the company’s convivial loft space (hello coffee, jujube Fridays, and popcorn machine), and once we sat down for the recording, time flew by!
We Started From The Bottom, Now We’re Here
We covered some fascinating ground, beginning with Sofdesk itself and how Lennie went from being a solar panel installer to starting a now multi-million dollar evaluated company that offers unrivaled software for installers across the world.
Some of the key areas we cover are how Lennie juggled the need for financing with the company’s vision and values, and how he wasn’t willing to compromise Sofdesk’s soul for cash. Then there was the story of the epic, six-month fundraising road trip that was a game changer in launching Sofdesk’s ascent. You’ll want to hear this one, folks!
The Entrepreneurial Hunger
We also dive into the fabric of what makes a successful entrepreneur. Lennie is candid and transparent in sharing what he believed where the most important moments and qualities that helped him throughout the years, including the importance of building the right team to take a project to the next level.
Half Man, Half Amazing
A business visionary with the insight of a zen monk and the delivery of a Hip Hop artist, Lennie is someone who doesn’t make an impression by talking the loudest, but through his listening, incisive wisdom, and approachable demeanor.
He tells about how he prioritizes projects and passions in life, including his side-career as a hip-hop artist and his community give-back initiatives, such as “Clean Out Your Closet,” which aims to collect clothes for those in need in the Montreal area.
Now Is The Time
So many goodies in this sit-down! If you’ve ever dreamed of creating something game-changing, of knowing how to take the right kind of risk, and of finding a way to bring a vision to life, this one’s for you!
Want to spend some more time with Lennie?
[3:49] Lennie on the Sofdesk space.
[8:56] On the process of raising funds for a business and some of the key considerations from the entrepreneur’s perspective. Also: some of the differences between the first and second wave of fundraising.
[14:11] Lennie’s entrepreneurial origin story.
[19:26] “I think it’s mandatory for any human being to fail. If you go through life and a journey that is so smooth, what will you have to teach other people?”
[21:41] When did his interest in philosophy take root?
[32:46] Lennie on how to invest in yourself.
[37:11] On his priorities right now.
[38:36] What do Lennie and the Sofdesk leadership take into consideration when asking themselves what is the best move for the company?
[41:21] “Most visionaries and entrepreneurs need to have structure, and need to surround themselves with structure. I could have never done any of this if it was only me.”
[43:41] What was the vision behind Sofdesk?
[46:26] “Our biggest competitor is pen and paper!”
[52:11] On the jumping point from installing solar panels to developing industry changing software.
[54:46] On the importance of lead generation for Sofdesk.
[56:11] On launching SolarGraf in 2016 and saying no to millions of dollars because it didn’t align with Sofdesk’s vision.
[59:11] On the epic road trip that lead to a breakthrough for Sofdesk.
[1:01:26] “Most contractors that we have, they vouch for us. They vouch for us because they know that whoever created this company was one of them. And that is priceless.”
[1:0:21] On writing essays and music.
[1:11:36] On the article about his estranged brother.
[1:15:26] On different forms of intelligence, and the kind of intelligence that can help you run a successful business.
[1:20:46] On the difference between entrepreneurs and ‘real’ entrepreneurs.
[1:21:46] On giving a talk in a juvenile delinquent centre.
[1:28:26] “To me, success is what you can put out there that is beneficial to your community.”
[1:30:56] On the topic of sacrifice in the pursuit of a dream. And the reasons behind choices he has made in pursuit of his vision.
[1:39:26] On his passion for music and music career.
[1:56:26] Who are some key mentors in Lennie’s life?
[2:00:11] What is one of Lennie’s best failures?
[2:03:56] What is his dream or vision for 10 years in the future?
[2:04:56] En-Lightning round.