The Business Bodhisattva
“I’m your mic, I’m your sound guy, I’m your make-up artist, I’m the lighting. But you’re the one whose message it is.”
“Let’s dilute this economy by adding more conscious businesses, social entrepreneurs. And lets dilute the media, the mass media, with positive, true, authentic content, versus the fake news and fear, by helping these people shine online.”
“It was survival that got me to this life choice [entrepreneurship], and I’ve been surviving ever since. I go back to leap of faith, because I think you need faith, and maybe that’s the spirituality side of this conversation. It doesn’t really matter what you believe in, but I think it’s really important to believe in something. And even on a business level, maybe that’s your “why,” and that’s why it’s important to have it and to know it.”
Natalie Riviere is the founder of Commetta Communications, a digital brand marketing and communications business. She is a long-time yogi and one of the co-hosts and organizers of “Fuck-Up Nights” in Montreal.
Natalie dove into digital marketing before it became the ubiquitous entity it is today, before the behemoths that are Facebook and Google made it a standard part of every post and search.
She walks us through the development of Commetta, and some of its successes and failures. She also explains why it has become her mission to educate others on the inner workings of the online environment and help them “shine online.”
She shared insight on fascinating current developments in online usage, such as the younger generation’s preference of Instagram over Google as their search engine of choice. Other subjects we covered were leadership, with a special attention to women and leadership, and why failure is pivotal in the process of change.
One of Natalie’s gifts is her incisive skill at figuring out what actions to take to accelerate the entrepreneurial journey.
She showcased this by helping Scott and I hone in on our mission with the SpiritBros. She asked us some great questions that you’ll love if you are developing your own brand or business.
Spirit Sister and Mic Maestro
Natalie blew Scott and I away with her deep knowledge of the online landscape and her experience as a leader. She also has one of the all-time best podcast voices I’ve ever heard, so get your ears ready for some joy!
And be warned… There were brownies and coffee consumed on recording day, so the energy was through the roof!
Natalie Riviere on The SpiritBros Podcast!
Want to spend some more time with Natalie? Check out these links:
- Craig Ryan and B Corp Certification.
- Business Model Canvas.
- Fuck-Up Nights.
- Dr. Carol Dweck and “Mindset”
- The concept of Product Life Cycle
[4:06] Natalie on who are her favourite people to quote.
[7:11] Natalie on social media. “This is my business. All social media I see as personal tools.” “One thing I don’t invest time in is watching stories.”
[8:31] “And the youth are on Instagram, they’re not on Facebook. And they actually use Instagram as their Google, they’ll use it as a search engine before Google.”
[9:21] On 51% of the world being online, and many using Instagram as a search engine. “For the first time ever, a human society is connected in a two-way medium that is accessible to everyone.”
[11:36] On her early career in the music industry.
[13:36] On the effect of Napster on the music industry.
[18:51] How did Natalie know to build a business in the digital marketing industry before it became trendy?
[22:11] On the influence her parents in getting her started in business.
[31:11] On the importance in business of finding a need and addressing it.
[36:46] Natalie on the internet being “God’s umbilical cord.”
[38:36] What did Natalie do well in the early days of her business that allowed it to grow and thrive?
[43:36] What is marketing?
[44:51] On when it became possible to commit full-time to her business.
[49:31] How does Natalie manage the personal challenges that arise in entrepreneurship?
[51:31] On discovering yoga as a young adult through an elective class.
[53:36] On the origins of the name “Commetta.”
[54:51] On social media relations. “I’m your mic, I’m your sound guy, I’m your make-up artist, I’m the lighting. But you’re the one whose message it is.”
[56:21] “Let’s dilute this economy by adding more conscious businesses, social entrepreneurs. And lets dilute the media, the mass media, with positive, true, authentic content, versus the fake news and fear, by helping these people shine online.”
[59:41] How can we create meaningful connections online through Inbound Marketing?
[1:02:16] “It comes down to your feeling. Somehow this doesn’t fell authentic, this doesn’t fell like the truth.”
[1:04:01] On Google being the search engine where 96% of searches online are made.
[1:05:31] On reputation management online for brands.
[1:09:11] On the difference between reaching someone online and actually getting them to click through a link.
[1:11:26] Natalie helps the SpiritBros figure out how to “Shine Online,” aka find the best way to present what they do in the digital world, the “Why?” of the podcast, as well as other important questions.
[1:21:21] On the ‘Lean’ business model.
[1:23:36] “The goal is to get your hypothesis as fast as you can to other people’s opinions. Go out, interview ten people week 1, then revisit your hypothesis. Ten more the next week. Ten more the next. By the end of week ten you’ve interviewed one hundred people.”
[1:30:11] Fuck-Up Nights. On how stories of failure have created a new community looking for catharsis.
[1:35:21] Natalie on how failure and experience have made her stronger.
[1:36:16] What is Natalie’s “why?” “Our giveback is to teach people who to D.I.Y. this.”
[1:37:21] “Busi-Nests” – Tools for entrepreneurs to optimize and learn their digital marketing skills.
[1:45:37] What advice would Natalie giver her younger self for starting out in business? “Time is my ultimate currency. It is the biggest indicator that I follow.” Also: on solving divides in the business community by finding common language.
[1:50:21] “It was survival that got me to this life choice [entrepreneurship], and I’ve been surviving ever since. I go back to leap of faith, because I think you need faith, and maybe that’s the spirituality side of this conversation. It doesn’t really matter what you believe in, but I think it’s really important to believe in something. And even on a business level, maybe that’s your “why,” and that’s why it’s important to have it and to know it.”
[1:53:06] On leadership, and women leaders.
[1:58:31] On how product life cycle can apply to institutions such as governments.
[2:01:36] On the subtleties of gender in business and long-term thought.
[2:07:36] On how the organizational model of Commetta revolves around feminine principles.
[2:12:51] What advice would Natalie give to young women entrepreneurs?
[2:15:51] What is Natalie’s best failure?
[2:22:12] What is her dream or vision for ten years from now?
[2:24:12] How did India re-enforce Natalie’s personal “why” or business “why?”
[2:27:21] En-Lightning round.